Crane International Academy Public Relations Management Course

Public Relations is a function performed, either on a full-time basis through appointed Public Relations Practitioners or on a part-time basis by other employees or members together with their other duties, in every organisation either commercial or non-commercial.

Public Relations is Also a function performed informally to a lesser or greater degree by every employee of an organisation and member of a non-commercial organisation such as a club, non-profit-making organisation, NGO, etc.

Many Public Relations practitioners are not formally trained for the job, nor did they apply to be appointed as Public Relations practitioners but happen to have assumed responsibility for Public Relations more by accident than by design. They perform these Public Relations duties without the necessary background knowledge or development of the relevant skills.

The Diploma will enable persons, who are already fulfilling some support role in PR or communications practice, but without formal qualification, to obtain recognition for their skills, competence and experience

The qualifying learner will:

Be able to use writing skills to produce professional business communiqués in print and electronic form
Understand the functions of the media and their requirements and use the media to gain publicity for their organisation
Perform administrative and support duties related to various types of PR events and activities
Handle consumer queries and complaints and edit, code and capture data.
Perform administrative and support duties related to marketing, market research and promotions.
Understand a selected business environment and the nature of marketing
Explain communication theory and practice
Work along with others as a project team member
Measure and improve single factor productivity at a workstation

PROGRAM COMPOSITION (SUBJECTS)

Subjects in N4 (6Months)

Introduction to computer practice
Communication
Public Administration
Entrepreneur and Business Management.

Subjects in N5 (6Months)

Information processing
Office Practice
Communication
Public Relations

Subjects in N6 (6Months)

Information processing
Office Practice
Communication
Public Relations

ADMISSION REQUIREMENTS:

For N4 – Grade 12 Certificate or equivalent

For N5 – successful completion of N4
For N6 – successful completion of N5

DURATION

The duration of each level is 6 months.

Therefore a SEMESTER timetable is followed enabling the successful learner to accumulate TWO national certificates during the course of ONE year.

QUALIFICATIONS

After successfully completing the N6 course and a 18-month in-service training period spent in an environment relevant to the qualification, the student can apply for the National Diploma in Public Relations Management.

ASSESSMENT

The pass requirement is a minimum of 40% per subject. Evaluations are cumulative, based on regular class tests and practical testing. At the end of each semester a NATIONAL external examination is written.

SEMESTER FEES

The fees include all study guides, assignments, assessments and examination fees. They do not include practical sessions and prescribed text books.

The fees quoted below are for one level of study (semester) only.

Fees Particulars	Study At Home
Registration Fee (Please note that this amount is STRICTLY non-refundable.)	R 500
STUDY GUIDES, EXAMINATION & ASSESSMENT FEE (these fee is for 1 semester of 6 months)	R 900
Monthly Tuition Fee (for 6 months)	R 399
Total Fees Per N-Level (over the course of the program, refer to fee list for composition)	R 3 794

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